The Balancing Act: SEO Copywriting Versus Spamming

Copywriting is not a way to simply write the required number of words. It is not done simply to beef up seo results either. Moreover, SEO copywriting is not something that should always equal to quantity but rather focus on quality.

One of the criteria that needs to be satisfied in order to come up with an increased number of result in the various search engines are specific words. In the world of SEO copywriting, this is implied as maximizing the keyword density. There appears to a purpose and logic to doing so but nowadays, it has been overused and therefore no longer credible.

English: Manual seo is one of reputed link building company providing link building solutions to the clients worldwide. We do have a team of dedicated employees who strive to achieve results in the required time. We give guarantee to give you top 10 rankings in the search engines for the required number of keywords. (Photo credit: Wikipedia)

Avoid Spamming by using acceptable keyword density

It has come to a point where many writers stuff too much “keyword” in one sentence that it does not even make sense anymore. If this happens, then it no longer used SEO copywriting for the best but for the exact opposite. In effect, use an acceptable range of keyword density or the number of times a keyword should be used in a blog article or web content.

The idea of SEO copywriting is not just to rake in number of visits, of traffic into the website or even profit for any matter. If one would really want to get the best out of SEO copywriting, then one should know that it is about longevity.

Once the different search engines have noticed that the article has no reliable content much less a waste of a good ranking, it will be filtered off. Thus, writers and webpage owners must learn how to benefit from SEO copywriting. Both must make it a point to put up well-written content that many readers would be going back to again and again. In reality, an article with better depth will grasp a stronger ranking over a period of time.

In reality, spamming is so much different from SEO copywriting. Any reader can easily see a poorly written content. It will not be clicked again and the website will never be recommended, shared nor revisited.

A person who understands the real gain out of SEO copywriting will not even count the number of words, nor bother about the keyword density. In reality, the better article will surface because it came across with non-repetitive words, specific and highly understandable terms. Essentially it is never about vocabulary but rather about meaning.

SEO copywriting: Putting Down Words Worth Converting For

 

What really is Search Engine Optimization? (Photo credit: Go Local Search)

It is not just about ranking first in the various search engines anymore.There was a time when word count was enough but those days are numbered. SEO copywriting has become more filtered than ever before. Therefore, using the same keywords over and over again to improve seo results is not a sure gain. Change style, adapt to what is new and more importantly, think outside the scope of copywriting.

One of the best-kept secrets of SEO copywriting is to think like the person you wish to convey the message to. As a writer, you must learn to not just catch but sustain the attention of your reader. This will convert to less click backs and more traffic plus credibility.

Realize that SEO copywriting is an art. It is a subtle way of making the readers believe, read, buy, watch or play even without having to say it straight forward. It is not to say that it is meant to create an illusion either. SEO copywriting is a serious business that can downplay the context without sacrificing the content.

English: seo block (Photo credit: Wikipedia)

One of the mistakes of many published content nowadays is the fact that they use SEO copywriting in a way that creates more confusion than none. Many tend to use complicated terms in order to avoid using the same word more than once. True, it is the secret of SEO copywriting but it can also be its downfall.

Furthermore, the reason why many has resorted to SEO copywritingis because it can easily be categorized, ranked and then read. Use this idea to write better article, choose not to be the highest ranked but rather opt to be the chosen one.

Luckily, there are a lot of ways that can be done to tweak content while as increasing the chance of being a relatable, reliable and credible article. SEO copywritingmay be as widespread but the result always ends up on the hands of the reader. A click back will not elicit the best of results therefore a writer must put it in their hands to write words that are worth converting for.

How to Write Successfully SEO Writing

*Copywriting (Photo credit: Bazstyle | Photography)

SEO copywriting is definitely a new skill that is needed to be learned if you are in the business of publishing blogs. Whether you are doing this for your own personal use or for a living, it is a definite need to know how to enhance the quality of your web content articles to produce interesting and creative copywriting quality of articles.

To give you a good understanding of SEO article writing, here are 5 simple steps that will help you achieve it faster and easier.

5 Steps to Successful SEO Copywriting

1. Make your material stand out among the rest, even at a glance. This means that you have to highly consider power skimmers since most site readers and visitors only scan pages, they don’t read them. Effective and powerful copywriting services make use of images, languages, color, layout and designs to make their contents shine and stand out to capture the attention of readers and eventually encourage and persuade them to convert site visit into action. Make the content unforgettable but make sure you put quality contents. Organize your page so that it doesn’t look like an encyclopedia or Wikipedia.

2. Use powerful headline formulas that work. SEO copywriting is not only using selected keywords and phrases to put your page higher in the search engine ranking. Organize your headline content so that it makes a promise to your reader. This is the main goal of the headline which is to entice readers to go down the page and further read the body where they could find how that promise is delivered. One powerful way of using copywriting services through headline formulas is the use of who-what-why or asking a question. Headlines are not gimmicky but framework to your promised benefit.

Illustration for WIRED magazine by Mr Bingo (Photo credit: Wikipedia)

3. Visualize and say it with pictures. Think and rethink your visuals so that they become workable, unforgettable and powerful tools in your site. Visuals are basically essential to your story and content because they enhance the appeal and draws readers to your site. Good copywriting services include visuals such as photographs, charts and graphs, info graphics, slide decks, videos and artwork among others. High quality SEO copywriting means integrating original media and visuals to your content. Stolen or plagiarized visuals will not do because search engine bots and spiders would flag your page and ban it from their ranks.

4. Use sub-headlines always. This is definitely a no-brainer when it comes to effective and powerful SEO copywriting. Your page is not like a conventional newspaper content that only one headline and all the rest of the texts are equal. Site visitors and readers are basically skimmers and they would quickly click back if they get tired of reading it. The human brain wantsthem organized and broken up so that it is much easier to process and understand. Do not make your text longer than 250 to 400 words. If it is longer than the required word count, use sub-headlines.

5. Bold, italicize and use quotes. Give emphasis to your contents through using bold and italicized keywords or phrases. It is important to highlight important points in your post so that people could distinguish what they are and their significance worth noting. One of the more pressing problems though is that if you do not have important points to bold or italicize in your post. Make sure you address this problem first before the bold and italicize issue. Using quotes is another effective way of setting an important idea apart from other contents that do not have the same weight.

Girl Talk at the Wired Magazine Rave Awards on April 27, 2007 in San Francisco, CA. (Photo credit: Wikipedia)

Copywriting Services Case Study That Lends Proof to SEO Benefits

There are success stories from people and big corporations that benefit from the use of SEO copywriting. Take for instance the use of effective and workable headline formulas used in a latest cover for Wired Magazine. There are up to four effective copywriting used in its cover alone using the what-why-how formula. The examples they used in the cover states: “Why America’s Funniest Home Videos Won’t Die”, “How the Internet Saved Comedy” and “What Japan Can Learn from Chernobyl.” These are good copywriting examples that make promises to the site visitors and readers or raises interests to make them read more. Steve Krug, an author of the book Don’t Make Me Think advocating for website usability used copywriting services for billboard designs.